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When booking time slots for TV ads, there are several factors that we take into consideration. These include the target audience for the ad, the programming that will be airing during the chosen time slot, and the cost of the ad spot. We’ll also consider the reach and frequency of the ad, as well as any audience demographics that are important for the campaign.

Media agencies track the success of radio ad campaigns in a number of ways. One of the most common methods is to use call-tracking technology, which allows the agency to track the number of phone calls that are generated as a result of the ad. Other methods might include website analytics, surveys, and focus groups. The success of a radio ad campaign will be determined by how well it reaches and resonates with the target audience.

Determining the best location for a billboard involves several factors. These include the target audience for the ad, the visibility of the billboard, the traffic flow around the billboard, and the cost of the location. We will also consider the message of the ad and the overall creative concept when choosing a location.

The budget for a billboard campaign can vary widely depending on several factors, including the location of the billboard, the length of the campaign, and the size and complexity of the ad itself. As a general rule, however, billboard campaigns tend to be less expensive than other forms of advertising, such as TV or digital ads. At Oddfish Media work with each client to determine the appropriate budget based on the campaign goals and other factors. You can expect a Range between $x to $x depending on the factors mentioned above.

There are several reasons why you may not be seeing your ads on the search engine results page (SERP). Some of these reasons include budget limitations, location targeting, ad scheduling and low quality scores to list a few. More often than not, the main reason is that Google personalises ads based on your search history, location and other factors, so if you repeatedly search for your own ad but never click it, it will stop serving. The best thing to do is to get in contact with your Account Manager and get them to use the Ad Preview and Diagnosis tool.

The amount of time it takes to see results from a digital marketing campaign can vary depending on several factors, including the campaign goals, the target audience, and the tactics being used. In general, however, it’s important to allow for at least a few weeks or even months to see significant results. This is because digital marketing is a long-term strategy that requires ongoing optimisation and refinement.

A conversion refers to the completion of a desired action by a website visitor or potential customer. This can include a range of activities such as making a purchase, filling out a form, subscribing to a newsletter, or downloading an app. Essentially a conversion is any action that aligns with the goals of your digital marketing campaign which we use as a key metric to measure the effectiveness of a campaign.

Conversion tracking is important because it allows you to measure the success of your digital marketing campaigns. By tracking the actions that users take on your website, such as making a purchase or filling out a contact form, you can determine which ads, keywords, and landing pages are most effective at driving conversions. This information can then be used to optimise your campaigns for better performance and a higher return on investment.

SEM (Search Engine Marketing) and SEO (Search Engine Optimisation) are both strategies used to increase the visibility of a website in search engine results pages. However, SEM typically refers to paid search advertising, such as Google Ads, while SEO refers to optimising a website’s content and structure to improve its organic search rankings. Both strategies can be effective in driving traffic to a website, and it’s important to work with your digital marketing agency to determine which approach is best for your business goals and budget.

Our agency builds a wide range of websites to meet the needs of our clients, including e-commerce sites, portfolio sites, corporate sites, and more. We specialize in creating custom designs that are optimised for performance, usability, and search engine visibility. We work closely with our clients to understand their goals and requirements, and we tailor our approach to meet their specific needs.

If you already have a website, we can still help you. Our website services include website redesign and optimisation, website maintenance and support, and website migration to a new platform or hosting provider. We can work with your existing website to make improvements that will enhance its performance, usability, and search engine visibility.

SEO (Search Engine Optimisation) is not just for big businesses. In fact, SEO is an essential strategy for businesses of all sizes, from small start-ups to large corporations. SEO can help improve the visibility of your website in search engine results pages, which can lead to more traffic, leads, and sales. By optimising your website for search engines, you can reach a wider audience and compete more effectively in your market.

SEO involves a wide range of activities designed to improve the visibility of your website in search engine results pages. This can include keyword research, on-page optimisation (such as optimising your website’s content and structure), off-page optimisation (such as building backlinks and improving your social media presence), and technical optimisation (such as improving your website’s speed and mobile-friendliness). The goal of SEO is to increase the relevance and authority of your website in the eyes of search engines, which can lead to higher rankings and more organic traffic.

Consider design for your business because it is an essential component of any successful business strategy. Many believe that branding design is only relevant for large corporations, but at Oddfish Media, we believe that branding is beneficial for all businesses, including local cafes, family-run building companies, and international retail stores. A well-designed website, logo, or marketing material can help you communicate your brand message effectively, differentiate your business from competitors, and create a positive and memorable user experience. Design can also help establish trust with your customers and position your business as a leader in your industry. While you don’t need to invest all your resources into branding, it is an important consideration when bringing any business to market. By investing in design, you can create a professional and cohesive brand identity that reflects your business goals and values.

Are you engaging your target audience as effectively as possible? This is a key question to ask when considering whether it’s time to rebrand your business. As trends and technologies evolve, it’s important to adapt the way your brand communicates to stay relevant and competitive. While the core of your business may remain strong, the visual identity and messaging of your brand should be dynamic and fresh. At our agency, we offer comprehensive or lightweight rebranding services tailored to your specific business needs. Reinvigorate your business, reach new audiences, build greater customer loyalty, and stay ahead of the competition.

Content is an essential part of any successful marketing strategy. Well-written and engaging content can help attract and retain customers, establish your brand as a thought leader in your industry, and improve your search engine visibility. Content can take many forms, including blog posts, social media updates, videos, and infographics. By investing in quality content, you can create a positive and lasting impression with your customers and drive more traffic and leads to your website.

Filling out a brief form for your design project is an important step in ensuring that your project is successful. The brief form provides our design team with a clear understanding of your business, goals, target audience, and design preferences. This information helps the team to create a design that not only meets your needs but also resonates with your audience. Without a clear brief, our designers may have to guess what you want, which could result in revisions or even a complete redesign, leading to unnecessary delays and additional costs. The brief form also helps you to clarify your thoughts and ideas, enabling you to focus on what you really want from your design project. It is important to take the time to fill out the brief form accurately and thoroughly to ensure that your project runs smoothly, and the final design meets your expectations. At Oddfish Media, we use a comprehensive brief form that covers all the essential details needed to create a design that aligns with your goals and vision.