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ODDFISH MEDIA

FULL SERVICE MEDIA AGENCY

WHO WE ARE

We are Oddfish Media. A full-service independent marketing agency situated on the beautiful Central Coast of New South Wales – mid way between Sydney and Newcastle. Our flat team structure allows us to respond swiftly and appropriately to your needs, with some of the quickest turnaround times in the industry. With over seventy years of marketing experience within the team, our knowledge is exceptional and the relationships that we have built within the industry allow us to get you the best market rates. Our job is to push the boundaries and challenge your thinking in order to achieve the best results together.

OURSERVICES

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TELEVISION

FTA (Free-To-Air) television continues to be an efficient brand builder and broad reach medium. With the power to affect both sight and sound, FTA TV will capture the attention of your target audience.

At Oddfish Media we use a direct approach to each specific market, dealing with and buying from local reps, networks, and publishers to ensure that we will provide the maximum return on your investment. We research the relevant data to optimise the ideal schedule in terms of audience reach, frequency, and controlled frequency to achieve effective reach.

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RADIO

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PRINT

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OUTDOOR

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DIGITAL

Need to achieve better results for your ad spend? The Oddfish team will help you reach the right audience easier and more efficiently. We work with a variety of ad creative, ad copy and call to actions for the purpose of A/B testing. This ensures that our ads are being constantly optimised and that ad fatigue over the course of each campaign is kept to a minimum. We create multiple targeting strategies based on different audiences and a variety of factors including demographics, geo-locations, interests, behaviours and look-a-like audiences.

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DESIGN

Whether you are looking for a new brand identity or developing your next marketing campaign, our creative team can make it happen. Our design team will work closely with you to create artworks that perfectly reflect your business. You can come to us with solid ideas or a blank sheet to start the process from scratch. Either way, we are always keen and ready to help you!

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eDM

In the hands of experts, database e-DM can be one of the most potent, precise and cost-effective digital marketing tools available. At Oddfish Media we know how to maximise email marketing to create the best possible return on investment.

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DISPLAY & VIDEO

According to Google, GDN network reaches over 90% of global internet users expanding across 2 million partner sites (desktop and mobile inventory on Google, Yahoo!, Facebook, Instagram among others). Our in-house ad creative team creates engaging and eye-catching ad creatives, target the right audience and wrap it together in a funnel that generates results.

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SOCIAL MEDIA

Our social media team is focused on providing assistance to brands looking to generate more quality leads, sales and online brand recognition. We focus on helping your business maximise revenue by capitalising on sales conversions, in addition to driving ready to buy customers to your brand using proven social media marketing strategies. We know that likes and comments don’t pay the bills. That’s why we would rather focus on the important stuff - LEADS & SALES.

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MARKETING

Whether you’re looking for a social media marketing package that fits within your budget and goals or looking for something more tailored, we’ve got your covered! We take every single campaign and client as an opportunity to learn and ensure that we are constantly providing new and exciting solutions to maximise results. Your success is our success and it can only be that way - never the other way around.

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SEM

At Oddfish Media we manage all Search Marketing campaigns in house. Our team is made up of Search Marketing specialists who are Google accredited, making Oddfish Media a Google Partner. Our approach follows best practice and our affiliation with Google means we are always up-to-date with the latest product features and knowledge.

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DATA & INSIGHT

Our powerful iQ client dashboards offer you a tailor-made, real-time look into exactly what you need to know and where your dollars are going. This platform offers 24/7 access to your customisable dashboard of your digital performance.

HOWIT WORKS

Let’s date

Everyone knows that relationships have their up’s and down’s, they can be tough and require constant hard work and commitment. We will always be there for you at the end of the day and pride ourselves on building strong relationships. We are willing to put in the hard yards to reap those sweet loving rewards and we assure you, at the end of the day you will always receive our rose.

It’s a match!

Now that we’ve come to a better understanding of who you are, let us collect the background information and begin to stalk! We’ll go back to those photos you’ve posted five years ago, uncover any past history of partners and check out who our biggest competitors may be.

Laying the moves

We’ve got all the right moves, one liners & a solid game plan to woo over even the most sceptical of partner’s. Let us show you what we can offer you to gift you ultimate happiness, results and a long lasting future – with a potential for a happily ever after. Together, we can make a plan and get it right – this definitely isn't our first rodeo.

The first time

The tension has built, the planning has been done, the research has been compiled and now, we’re ready to rumble. We’ve talked the talk, so let’s walk the walk together now. Light the candles, sprinkle those rose petals and dim the lights. But don’t worry - we’ll make this easy for you and take it step by step, making it careful and painless for us both.

Measuring up

Wow, is it really over that fast?! But don’t you worry – we’re constantly analysing our performance and monitoring ongoing results to ensure that we’re providing only the best of times to our clients and seeing where we have room to improve. Data is key for us and we always strive to outperform previous results, always providing bigger and better for our partners because we know you guys deserve the very best.

THEODD TEAM

Join the school of fish. We are always on the lookout for new talent around the Coast.
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Peter O’Dell

Peter O’Dell

Director

Peter joined NBN Television Network in the mid 80’s working in both news and commercial production and later moving into the position of Sales Executive working with local clients throughout Northern NSW. In 2002 he set up his own agency and in 2005 formed Oddfish Media in collaboration with Darren.

Darren Fischer

Darren Fischer

General Manager

Darren commenced his media career as an Account Manager with Channel 9 in Adelaide, later moving over to Channel 10, working closely with agencies and direct clients across TV and Radio platforms. He then moved to Sydney and worked with WIN/NBN where he gained a strong understanding of the regional markets of Australia.

Mel Carter

Mel Carter

Account Manager

Mel has worked in media since 2007 starting in Newcastle radio before shifting her focus to agency land where she has been broadening her knowledge across all facets of the media landscape managing both small and large accounts.

Vicki Sheppard

Vicki Sheppard

Financial Controller

Vicki has been working in the Accounting field for more than 30 years with both businesses and Accounting firms. She has a fastidious attitude towards reconciliation and managing accounts. The detail she brings to Oddfish is incredibly important for you as the client.

Airene Santos

Airene Santos

Accountant

Airene has over 10 years experience working as an Accountant for various companies. She also has qualifications in IT and contributes to our digital team with analytics and mathematics.

Vicky Vucinovich

Vicky Vucinovich

Creative & Design Lead

Vicky is our Argentinian Art Director with an extensive graphic design background over several years’ in the corporate world. Her work shows her creative flair and a keen eye for detail! Vicky thrives in a fast-paced environment with multiple projects going on at any one time.

Alex Mallett

Alex Mallett

Digital Marketing Director

Alex has spent several years in senior sales roles in media, finance and operating a digital lead generation agency before joining Carsales as State Manager overseeing key manufacturer and dealer advertising solutions.

Blake Silvers

Blake Silvers

Digital Account Manager

Blake has extensive experience across all digital platforms and brings to the business an outstanding list of certifications across the digital landscape. He has been working with large tier one digital agencies throughout Sydney until joining Oddfish in 2018.

Alexander Cresta

Alexander Cresta

Digital Account Manager

Alexander has a combined 7 years experience in digital marketing specialising in search marketing. He began his career in a full-service agency in Sydney where he discovered a drive for digital media. Alexander has worked across a variety of clients and industries within his portfolio.

FOR THEMWE WORK

clients

Testimonials

Oddfish Media is a member of the Independent Media Agency Association
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